Three decades inside the sport.
Brian C. Mackey spent more than three decades working at the intersection of motorsport, media, and commercial strategy. As founder of Mackey Marketing Group — established in 1986 and operating until 2019 — he developed sponsorship programs, marketing strategies, and brand partnerships across one of the world’s most demanding and exhilarating commercial landscapes.
His work took him inside the sport at every level — from regional series to the highest tiers of professional racing — giving him a perspective that few marketing professionals ever develop. Not the view from the grandstand, or the press box, or the boardroom. The view from inside the paddock, where the decisions that shape the sport are actually made.
That experience — accumulated over thirty-three years of active engagement with the sport — is what informs his writing. Game Changer, his debut book, brings a marketer’s analytical eye to one of motorsport history’s most consequential seasons. It is history told not from the outside looking in, but from someone who spent a career understanding exactly how the commercial machinery of racing works.
Brian has been featured on Wind Tunnel with Dave Despain and his motorsport marketing commentary has appeared across industry publications. He now operates selectively — focused on writing, insight, and limited advisory engagements where his experience can add genuine value.
Career Highlights
33 years operating Mackey Marketing Group at the highest levels of motorsport marketing. Game Changer debuted as Amazon’s #1 Hot New Release in Motor Racing. Featured on Wind Tunnel with Dave Despain — one of motorsport media’s most respected programs.
Working with Brian
Mackey Marketing Group no longer operates as a traditional agency. Brian now engages selectively in areas where three decades of motorsport marketing experience can add meaningful perspective — not execution.
If you are working on something at the intersection of motorsport, sponsorship, brand strategy, or commercial history — and believe there is a genuine fit — the contact page is the right place to start.
Advisory
High-level guidance on motorsport marketing, sponsorship strategy, and commercial positioning.
Editorial
Helping brands, media, and documentary projects tell motorsport stories with accuracy and authority.
Media
Available for podcast appearances, press interviews, and commentary on motorsport history and marketing.
Speaking
Available for podcast appearances, press interviews, and commentary on motorsport history and marketing.